It seems Kim Kardashian and Lewis Hamilton are doing absolutely nothing to beat the romance rumours.

Fresh fan-shot footage circulating online shows the two walking side by side through Tokyo this week. Naturally, the internet has taken it as the latest entry in what is starting to look a lot like a very expensive, very polished soft launch.

Kim is seen in a long grey dress layered over black leggings, laughing as she looks back toward someone in their group, while Hamilton keeps it cool in a brown leather jacket and charcoal trousers with his hands in his pockets.

The rumours have been building since early February, when Kardashian and Hamilton were spotted sitting next to each other at the Super Bowl. Soon after, Entertainment Tonight cited a source claiming the pair were “exploring a romantic relationship” after years of friendship. The source said they had been spending more time together and figuring out where things were headed, adding that the connection felt like a fun and refreshing change for Kardashian.

In early March, both posted photos from the desert around the same time, which only pushed speculation further. Another source told Entertainment Tonight on March 3 that the two were “growing closer romantically,” with Kardashian said to be fully at ease around him and enjoying the time they were spending together.

Kardashian has kept her dating life relatively low-key in recent years. After finalizing her divorce from Kanye West in 2021, she went on to date Pete Davidson for less than a year and was later briefly linked to Odell Beckham Jr. before things reportedly fizzled out in early 2024.

Since then, she has been far more selective about what she lets the public see.