Cardi B is making it clear that the criticism around her new haircare line is hitting a personal nerve.

Ahead of her Little Miss Drama Tour stop in Kansas City, the rapper went on Instagram Live on March 17 to address the backlash surrounding her upcoming Grow-Good Beauty line — and she did not hold back.

“My hair care line is coming out, right? And I’m seeing a lot of debates about a lot [from] you bitches … You hating a**, mad-a** bit**es,” Cardi said during the livestream. She then made it clear that the conversation was bigger than product criticism. “This is something that I struggled [with] my whole life,” she said. “You bitches are not going to tell me about the pain that I [experienced] for my motherf**king hair.”

Throughout the nearly 25-minute live, Cardi tied the line directly to the insecurities she carried growing up. She said one of her biggest struggles as a child was her hair, recalling how hard it was to manage, how much teasing she dealt with, and how frustrated she felt when it would not grow or behave the way she wanted.

“When I was a little girl, one of my biggest insecurities was my hair,” she said. “One thing that I always tell myself, the insecurity that I had from having my hair: I’m going make sure that if my daughter have my hair texture, I will never let her feel that.”

She also spoke about growing up around different hair textures within her family, and said her own experience pushed her to learn through years of damage, setbacks, experimentation and home remedies. Cardi described trying everything from perms and blowouts to braids and natural treatments before figuring out what actually worked for her hair.

And in her view, that history is exactly why this is the business she feels qualified to step into. “One thing I do know is hair. That’s why I’m doing a hair line,” she said.

Cardi also pushed back on comments that seemed to assume her hair journey must have been easier because she is Latina. She rejected that outright, saying critics were flattening what Latino identity looks like and ignoring how much racial and textural diversity exists within the Dominican Republic.

“You b***es need to Google how Latinos look,” she said. “’Cause in y’all mind, y’all think that everybody look f***ing Mexican, and it’s not like that.” She went on to say, “Hair trauma is real,” adding that when people try to dismiss her experience, it touches “the little girl that’s within me.”

That is why for her, this is not a random celebrity cash grab. She said Grow-Good Beauty took three years to develop and that she made sure the formulas were backed by both traditional knowledge and modern science. “It took me three years to do this hair line,” she said. “I made sure that this is good. I make sure my stuff is researched. I made sure I put good money on research on my fu**ing product, bi**h.”

She said the line combines “recipes from my grandmother’s motherfucking kitchen” with newer technology, even mentioning that she worked with experts from Korea to help develop the products.

Grow-Good Beauty is set to launch on April 15.