Tidal is giving independent artists a new way to make money beyond streaming.

The artist-first music platform has announced the launch of Direct-to-Fan Sales, a new feature powered by Square processing that allows independent artists in the United States to sell tracks and albums directly to their fans through Tidal Upload.

Through the feature, artists can set their own prices, sell original music, and receive payments directly into their Square account. According to Tidal, artists will keep 90% of each sale before payment processing fees and applicable taxes.

The feature is also designed to make purchasing music easier for fans. Listeners do not need a paid Tidal subscription to buy tracks or albums. They can preview 30-second clips, purchase music using a debit card, credit card, Cash App Pay, or Apple Pay, and then either stream the music immediately or download it to the Tidal app or another listening device.

For independent artists, the move offers another path to revenue at a time when streaming payouts remain a major concern across the music industry.

“Independent artists today need more than just places to stream music — we need tools that help us build real businesses around our art,” said rising soul artist Felix Ames. “What excites me about the Square and Tidal integration is that it creates more flexibility for independent artists like me to connect directly with fans, sell in new ways, and grow sustainably on our own terms.”

Tidal says the integration brings together its music platform with Square’s commerce system, allowing artists to manage payouts through the Square Dashboard. Square will handle the payments process, including artist onboarding, identity verification, and payout processing.

Robert Andersen, Tidal Lead at Block, said the goal is to give artists more control over their work and business.

“Artists are small businesses, too,” Andersen said. “Direct-to-Fan Sales gives independent artists full control over how they price and package up their music, built on Tidal’s high-fidelity music platform and Square’s powerful financial ecosystem.”

Andersen also said connecting Tidal and Square could open the door to more financial tools for artists in the future, including options for selling merchandise or ticketing live events.

Direct-to-Fan Sales is currently available on the Tidal app for iOS, web, and desktop, with Android support coming soon. Artists must be at least 18 years old, based in the United States, and own all rights to the music they sell. Fans must also be based in the U.S. to purchase Tidal Upload tracks or albums.

Tidal says additional markets for both artists and fans are expected to launch soon.