Jordyn Woods was not about to let Madison Square Garden’s strict no-bag policy disrupt the ritual she believes has helped carry the New York Knicks through the playoffs.
The fashion entrepreneur arrived courtside for Game 3 of the NBA Finals on June 8 wearing a custom Knicks outfit and a creative replacement for her now-famous “lucky” purse. With bags prohibited inside the arena due to heightened security surrounding President Donald Trump’s attendance, Woods transformed the design into a pair of shoes.
“I’m gonna see if I can find a way to get Karl to get the bag in, but if not, we have some shoes. Happy game day!” she said.
Her fashion brand, Woods by Jordyn, later shared the post and described the pair as “lucky shoes” for Towns.
The footwear completed a custom Knicks look featuring a corseted orange, blue and white tank top with “New York” written across the chest. Woods paired it with wide-leg jeans decorated with a large Knicks logo patch.
Her arrival quickly gained attention online as fans noticed that the Tux Clutch Mini she had carried throughout the playoffs was missing from her hands.
Madison Square Garden and the United States Secret Service introduced the special no-bag policy for Game 3 after Trump confirmed he would attend the NBA Finals matchup. Fans were advised to bring as few personal items as possible, creating an unexpected problem for Woods and her carefully maintained courtside routine.
Even local media recognised the apparent stakes. ABC 7 reporter Jaysha Patel posted about the restriction and publicly asked whether Woods might receive an exception.
“President Trump will be attending Game 3 of the NBA Finals. There is a strict no-bag policy tonight,” Patel wrote. “But please tell me Jordyn Woods is the exception and she can bring her lucky bag.”
The purse became part of her playoff routine after she created a sample of the Woods by Jordyn Tux Clutch Mini specifically for the postseason. She carried it during a TikTok get-ready-with-me video for Game 1, and the Knicks kept winning.
“Once playoffs start, everything becomes part of the ritual if we keep winning,” Woods previously told Vogue. “We’re nine wins in, and now I have my lucky Woods by Jordyn bag, my game-day GRWMs on TikTok, and a watch I refuse to take off. At this point, I’m not risking changing anything.”
Woods said the superstition eventually spread to Knicks fans, who began monitoring whether she carried the bag during games. Some followers even joked that she would be responsible for a loss if she changed the routine.
“It’s gotten to the point where if people don’t see me carrying it during a close game, they start blaming me for changing the routine,” she explained. “So let’s just say the bag isn’t leaving my side anytime soon.”
Woods has attended every Knicks playoff game during the team’s postseason run, while her game-day outfits and TikTok videos have become part of the wider fan experience. Towns has also praised his fiancée’s growing knowledge of basketball, revealing that she now discusses plays such as flex screens and UCLA cuts.
The couple became engaged on Christmas Day 2025, with Towns proposing on a balcony overlooking the Brooklyn Bridge after six years together.