Jessie and D’Lila Combs are officially stepping into the fashion world with their new clothing brand, 12TWINTY1.

The label takes its name from the twins’ shared birthday, Dec. 21, and launched with its first release, the 777 Collection. The debut drop focuses on matching sweatsuits built around comfort, clean styling, and everyday wear.

For the campaign, Jessie and D’Lila kept the moment close to home. Their brothers Quincy, Justin, and King joined them for the launch visuals, modeling coordinated pieces in white, blue, and black.

The rollout marks a new creative chapter for the Combs family as the twins begin building their own lane in fashion and entrepreneurship.

Sean “Diddy” Combs reacted to the launch in a statement shared with TMZ, expressing pride in his daughters and the work they put into the brand. He described 12TWINTY1 as a reflection of their own creativity, vision, and determination.

Diddy also made it clear that the project should be recognized as Jessie and D’Lila’s own achievement. His comments come as he remains incarcerated at Fort Dix following his federal conviction on two counts involving transportation for prostitution. He was acquitted of the more serious racketeering and sex trafficking charges.

Despite the legal attention surrounding their father, Jessie and D’Lila are pushing forward with a brand they say means deeply to them.

The twins later thanked everyone who supported the launch and described the debut as one of the most meaningful days of their lives. They also hinted that 12TWINTY1 is only the beginning of a larger plan for the company.