Cardi B’s Am I the Drama? rollout is officially making its way into the classroom.

Howard University has announced a new marketing course built around the campaign for Cardi’s sophomore album, with the class set to study how the rapper turned the release into one of the most talked-about rollouts in recent Hip-Hop memory. The course, created in partnership with Warner Music, will be offered to students in the university’s hip-hop studies program.

It is an easy choice for a case study. The album reportedly moved more than 200,000 units in its first week, while Cardi’s career overall has now crossed more than 23 million equivalent album units sold. But the class is not just about numbers. It is also about how Cardi has continued to build attention, shape narrative and keep fans engaged in a way that feels direct, unpredictable and impossible to ignore.

For this campaign, Cardi leaned into a hands-on approach that felt more street-level than overly polished. She promoted the album with sidewalk sales and subway skits across New York City, turning public spaces into part of the rollout itself. She also met fans face-to-face through a multi-state meet-and-greet run, helping build the kind of momentum that translated into a strong first week.

That strategy is also still unfolding. With her Little Miss Drama Tour continuing to grow, the rollout has not exactly ended. It is evolving in real time, which gives students a chance to study not just how a campaign launches, but how it keeps expanding after the initial release.

At this point, Am I the Drama? is no longer just an album campaign. It is now a blueprint.